Before Nike Air Max 2017 was designed, Nike had a lot of sponsorship to many things.
Nike pays top athletes in many sports to use their products and promote and advertise their technology and design.
Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase. The first track endorser was distance runner Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder, Bill Bowerman, while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters.
Nike has also sponsored many other successful track and field athletes over the years, such as Carl Lewis, Jackie Joyner-Kersee, and Sebastian Coe. The signing of bask..